On the afternoon of September 10, 2023, the sub-forum of "The 12th China (Guizhou) International Alcoholic Beverages Expo and the 5th Guizhou Exhibition Economic Development Forum" -- "The Seminar on the Integration of Industry and Education and the High-quality Development of the Exhibition Industry" was held in the conference hall of Fairfield by Marriott of Guiyang. The seminar was hosted by GZUC. In the form of academic forum, the conference invited provincial scholars and industry experts to discuss the impact of the integration of industry and education on the high-quality development of the exhibition industry, share and exchange high-quality development experience and comprehensive high-quality practical results of the exhibition industry, aiming to explore new ways to promote the high-quality development of the exhibition industry.
Mr. Xu Shiguang, Vice President (Deputy Director) of Guizhou Council for the Promotion of International Trade (Provincial Expo Bureau), Mr. Yang Yu, Vice President of GZUC and other relevant leaders attended and delivered speeches. Wu Feng, Chairman of Xunhu International Technology (Beijing) Co., LTD. / Vice President of International Convention and Exhibition Industry Research Institute; Zhang Fan, Vice Director of Statistics Committee of China Convention and Exhibition Economic Research Association/Founder of China Convention and Exhibition Training Camp; and Professor Han Jun, Dean of School of Tourism Management of GZUC, delivered keynote speeches. Representatives of relevant enterprises, teachers and students listened carefully, and the atmosphere was harmonious and warm.
Mr. Xu Shiguang, Vice President (Deputy Director) of Guizhou Council for the Promotion of International Trade (Provincial Expo Bureau), congratulated the forum. Xu Shiguang pointed out that, "At present, the integration of industry and education in the exhibition industry has entered a new stage of deepening and expanding, improving quality and efficiency. The road of cooperation between industry and education to cultivate innovative talents will help the high-quality development of the exhibition industry. It is necessary to innovate the mechanism of cooperation between industry and education in the exhibition industry to accurately grasp the new requirements of talent training for regional economic and social development. It is necessary to take the development needs of the exhibition industry as the guide, to cultivate practical ability and innovation ability as the core, and to promote the scientific and technological innovation of exhibition talents and the close docking of the industry. To meet major national and regional strategic needs, we should explore new models of scientific research organization and deepen collaboration between industry and education. At the same time, we will build a new system for integrating industry and education, give full play to the coordinating role of government departments, and optimize the environment for integrating industry and education and educating people in the exhibition industry." Xu Shiguang said that he hoped to take this development discussion as a platform to continuously strengthen communication and dialogue among all parties and pool wisdom, so as to promote the coordinated development of industry, education and people to come up with practical ideas and solve problems, and cultivate higher-level exhibition professionals for Guizhou Province.
Yang Yu, Vice President of GZUC, welcomed the guests on behalf of GZUC, and thanked all the leaders and friends of the industries for their long-term care and support for GZUC. Vice President Yang Yu introduced the development history of GZUC and the relevant situation of running and managing the university, focusing on the characteristic practices and achievements of GZUC in disciplines construction, personnel training, scientific and technological innovation, integration of industry and education, and cooperation education. He pointed out that "the deep integration of industry and education to enable the high-quality development of the exhibition industry is an urgent demand and important trend of the current exhibition industry", and said that GZUC will continue to adhere to the open education, constantly improve the quality of education and teaching, deepen the integration of industry and education, and cultivate more high-quality applied talents with social responsibility and innovative spirit, so as to contribute our strength to the high-quality development and construction of Guizhou Province.
Wu Feng, Chairman of Xunhu International Technology (Beijing) Co., LTD., and Vice President of the International Exhibition Industry Research Institute, delivered a keynote speech entitled "Ecological co-construction of integration of industry and education". He believed that "industrial integration cannot be separated from the cultivation of talents, and smart tourism cannot be separated from the support of science and technology." And he pointed out that cross-border integration is the only way of the future industrial transformation, but also a trend of the future transformation of the exhibition industry. Tourism +, Internet +, pension +, etc., are all the typical models of cross-border integration, and exhibition enterprises need continue to try and explore on this road in the future.
Zhang Fan, Deputy Director of the Statistics Committee of China Convention and Exhibition Economic Research Association/ Founder of China Convention and Exhibition Training Camp, delivered a speech entitled "Countermeasures and Suggestions on the Integration of Industry and Education in College Exhibition Majors", and put forward five countermeasures and suggestions on how to strengthen the integration of industry and education: First, in the guiding ideology, take the initiative to integrate with innovation and practicability; Second, in the personnel training program, constantly optimize the teaching content; Third, in the construction of teachers, ensure the quality of personnel training with "Double Qualified" team construction; Fourthly, in the guidance of students, acquire professional knowledge, train professional skills and accumulate professional experience; Fifth, in the cooperation between universities and enterprises, hire external business executives as professional tutors and guest professors.
Professor Han Jun, Dean of the College of Tourism Management of GZUC, delivered a keynote speech entitled "Construction of Government, Enterprise, Association and University for Exhibitions in the New Era". He summarized the basic features of the new era, such as the new economic system, new momentum and new technology, and put forward the path of the construction of the exhibition "government-enterprise-association-university" community and the concept of "boundary-free classroom". He believes that in order to promote the integration of industry and education, it is necessary to always adhere to the joint construction of resources by universities, enterprises and government, jointly train talents and promote employment.
Last but not least, Wu Feng, Chairman of Xunhu International Technology (Beijing) Co., LTD., Vice President of International Exhibition Industry Research Institute, Zhang Fan, Deputy Director of Statistics Committee of China Exhibition Economic Research Association/ Founder of China Exhibition Training Camp, Ye Baifan, General Manager of Guizhou Creative Interactive Culture Development Co., LTD. / Vice President of Guizhou Exhibition Industry Association, Xiang Youquan, Deputy General Manager of Guizhou Company of Shixin International Exhibition Group and Tang Minggui, Professor of College of Tourism Management of GZUC, exchanged and talked about "The impact of the integration of industry and education on the high-quality development of the exhibition industry, the practice of the integration of industry and education in the high-quality development of the exhibition industry, the future trend of the development of the exhibition industry, the policy suggestions for deepening the integration of industry and education and promoting the high-quality development of the exhibition industry."
The successful holding of the seminar injected new momentum into promoting the cooperation among governments, enterprises, universities and associations. In the next step, under the leadership of GZUC, the major “Exhibition Economics and Management” will make joint efforts with all parties to explore new trends in professional development, create a new cooperation mechanism, and contribute to promoting the deep integration of industry and education and enabling the high-quality development of the exhibition industry.
Source: College of Tourism Management
(Translated by Li Qian, Proofread by Li Jun)
